What is B2B lead generation?
B2B lead generation means finding businesses that are likely to buy your product. Most teams still rely on purchased lists or cold outreach. Sherloq works differently. Instead of searching databases, the Lead Agent identifies leads based on what people actually do on LinkedIn: who reacts to relevant posts, who comments on competitor content, who just changed roles. Every lead gets scored against your ideal customer profile before you ever see it.
How does the Lead Agent find leads?
It monitors LinkedIn activity across your target segment. When someone engages with a relevant post, Sherloq captures the profile, scores it against your ICP, checks for duplicates, and adds qualified matches to your watchlist. You either trigger this manually from any post, or let the autopilot deliver matches daily.
Which platform works best for B2B lead generation?
For B2B sales, LinkedIn is where decision-makers are most active and most visible. The problem is spotting the right signals manually. The Lead Agent automates that part: it turns LinkedIn engagement data into scored, actionable leads without you scrolling through feeds.
Can AI do lead generation?
AI is good at the parts humans are slow at. Scanning hundreds of post reactors, scoring profiles against your ICP, catching duplicate entries. What AI should never do is send messages pretending to be you. Sherloq finds and scores the leads. You decide when and how to reach out. AI does the research, humans do the relationship.
How do you qualify B2B leads?
The strongest qualification signal is behavior, not firmographics. A VP Sales who just commented on your competitor's pricing post is more qualified than a name that matches a job title filter. The Lead Agent scores leads using engagement recency, role fit, company match, and activity patterns.
What does a B2B lead cost on average?
Industry benchmarks run from $30 to $200 per lead, depending on channel and vertical. Signal-based lead generation is structurally cheaper because you're not buying contacts. You're identifying people who are already showing intent. With Sherloq, the cost is your subscription, not a per-lead fee.
Are purchased lead lists worth the money?
About 30% of B2B contact data goes stale every year. But the bigger problem isn't accuracy. It's timing. A name on a list has no signal attached. The Lead Agent finds leads based on what someone just did on LinkedIn. Every contact comes with a reason and a moment.