Early warning
This competitive intelligence software catches competitor interactions before they become a problem.
Sherloq's Competitor Tracker
Competitor Tracking: Never Lose a Deal Blind
You don't lose deals to better products. You lose them because you don't see who's entering the conversation.
Sherloq watches your prospects and your competitors at the same time. The moment a lead interacts with a competitor, you know. Not three weeks later. Now.
Both sides. One view. Always. Competitor tracking built for sales teams who can't afford to be surprised.
Competitor alert
Jonas WeberEngaged with CompetitorX
Sarah ChenQuiet this week
Michael RossActive on your postsThe problem
Flying blind vs. The full picture
You've been working a deal for weeks. The prospect replies slower. You think: busy quarter. Three weeks later, a colleague mentions they signed with someone else.
Flying blindMissed signals and lost deals.
No signals detected
The full pictureActionable intelligence, in real-time.
3 targets engaged with competitors this week
CompetitorX: Pricing update detected · 89 reactions
Jonas Weber liked CompetitorX’s postHigh intent2 min agoReach out now
You don't lose the deal at the negotiation table. You lose it weeks earlier, when your prospect started paying attention to someone else. And you didn't see it. Without competitor monitoring, the warning always comes after the deal is gone.
The shift
No more blind spots
Sherloq knows your targets and your competitors. The moment those two worlds touch, you get a signal. Not eventually. Right then. That's what competitor tracking looks like when it's built for sales — real-time competitive intelligence, not a quarterly report.
Two directions
Both sides. One view.
Competitor tracking isn't a one-way mirror. It all starts with your watchlist of target prospects, both sides are already in there. One competitor research tool that covers both directions. You see two directions at once:
What are your leads doing?
When a target likes, comments on, or shares a competitor's post, you get a warning. With context: what was the post about, why it matters, what you could do next. Sales competitor analysis happening in real time — not a report you read next month.
What are your competitors doing?
When a competitor publishes something relevant, engages with one of your leads, or moves in your market, you see it. Nothing slips through. Continuous competitor monitoring — not a monthly check-in.
Your leadsCompetitorsJonas WeberAccount ExecutiveEngaged with CompetitorXSarah ChenVP SalesMichael RossHead of Growth
Jonas WeberAccount ExecutiveEngaged with CompetitorXSarah ChenVP SalesMichael RossHead of GrowthCompetitorXPosted about budget cuts89 reactions on latest post
CompetitorY3 of your targets engaged · New case study published
How it works
How competitor tracking works
Four steps. From blind to informed.
Tag your competitors
CompetitorXCompetitors
CompetitorYCompetitors
The better your sales competitor analysis, the less they can surprise you.
The payoff
What competitor tracking means for your team
No deal goes dark without a signal. This competitive intelligence tool turns every alert into outreach before it slips.
Market picture
You know what topics your competitors push and who responds.
Targeted response
Instead of following up blind, you know what your lead is thinking about.
Pipeline protection
The deals you lose, you don't lose from ignorance.
FAQ
Good to know
How does Sherloq know who my competitor is?
It doesn't guess. You decide. When you add a profile to your watchlist, you choose: Target, Competitor, or Neutral. From that moment, Sherloq knows who's on which side.
Do I get notified about every interaction?
Only the relevant ones. When a target likes, comments on, or shares a competitor's post, you get a signal. Not every scroll, not every view.
What do I see when a warning fires?
Who interacted with whom, which post triggered it, how many reactions it got, and what Sherloq recommends. No data point without context.
Can I just watch my competitors without the target alerts?
Yes. Your competitor watchlist shows all competitor activity, posts, reactions, engagement. The target warnings are an additional layer on top.
What counts as a competitor interaction?
A like, comment, share, or reply on a competitor's post. Sherloq watches public LinkedIn activity, the same signals you'd see if you had time to check every profile every day. You don't. Sherloq does.