Sherloq's ICP-Score · Automated ICP & persona scoring
Every profile in your watchlist gets scored against your ICP and your personas. Automatically. ICP-Fit, Persona-Fit, Confidence. One number. You know instantly.
One ICP score from three values. You know if someone fits before you write the first message. Ideal customer profile scoring that runs on every profile, automatically.
Prospecting today
VP Sales at a mid-size SaaS company. 180 employees, EMEA. Looks like a fit. You spend eight minutes reading posts, checking the company page, scanning connections. Your gut says yes. You write the message.
Three days later, nothing. Turns out they just went through a reorg and the “SaaS” in their headline is a side project.
Multiply that by twenty profiles a day. Three hours spent guessing. And you never know which calls were right until the deal stalls.
A list of profiles. Some look good, some don't. You scroll, you skim, you decide based on a headline and a hunch. Same person, two reps on your team might score differently. No consistency, no repeatability.
Every profile runs through the same criteria. Industry, company size, role, seniority, pain points, engagement patterns. Three scores appear: ICP-Fit, Persona-Fit, Confidence. One number tells you where to spend your energy, then you can ask Deep Dive anything about the person.
Knowing your ideal customer profile is easy. Scoring every person against it, consistently, in seconds? That's where every team breaks down. Sherloq picks that up. For every person, every time. ICP scoring that replaces gut feeling with a number.
Old world: guessing. New world: scoring.
Your best rep has the ICP in their head. They look at a profile and know in ten seconds. The problem is that instinct lives in one person, not in the system.
Sherloq makes it the system's job. Define your ideal customer profile once — your customer profile template inside Sherloq. From that moment, every profile gets scored automatically. Same precision on day three as after year one. Ideal customer profile scoring that scales with your team, not against it.
Three precise values, not a gut call.
Most tools give you a number and you have no idea what's behind it. Sherloq breaks the question “does this person fit?” into three transparent dimensions and combines them into one ICP score. You see the number and the reasoning. No other lead scoring tool gives you three transparent dimensions.
Does this person's company match your ideal customer profile? Industry, size, maturity, revenue stage, technology stack. Everything checked against the company profile you defined. A 94 means this company is almost exactly what you're looking for. Your ideal customer profile, checked in seconds.
Is this the right person at that company? Right role, right seniority, right department. An 88 means the role matches your target persona closely. A 40 means they're at the right company but not the person you should be talking to.
How certain is Sherloq about this assessment? A 91 means plenty of data to work with. Posts, engagement history, company information, mutual connections. A low confidence score means the profile is thin and the other scores might shift as more data comes in.
ICP-Fit + Persona-Fit + Confidence = ICP-Score. Lead scoring built on fit, not just activity. One number. One glance. One decision. It's the same score behind every lead the Lead Agent delivers.
How it works
Your ICP stops gathering dust in a document. It rides along as a score on every person, so you see who's worth your time and where your energy belongs.
The difference
Fifty “qualified” leads from three reps with three different standards. With ideal customer profile scoring, a 90 is a 90 for everyone.
No six months of building instinct. The score gives them that on day one.
Pipeline review starts with a number, not “I think this one is solid.”
Most teams define their ICP once and never touch it. With Sherloq, the score reflects what works now. A customer profile template that evolves with your market.
An ideal customer profile describes the type of company most likely to get real value from your product. In practice, it's built from the patterns in your existing customer base: which industries, which company sizes, which business challenges show up again and again in your best deals. Sherloq helps by scanning your website and existing customers to pre-fill the profile, so you're not starting from a blank page.
Your ICP describes the company. Your buyer persona describes the person at that company. A SaaS company with 200 employees in fintech might be your ICP. The VP Sales at that company is your persona. Sherloq scores both separately: ICP-Fit checks the company, Persona-Fit checks the person. You need both to be high for a lead to be worth pursuing.
The strongest ICPs go beyond firmographics. Industry, company size, and revenue stage are the baseline. But the parameters that actually predict deals are behavioral: what problems do they talk about publicly, what tools do they use, how do they buy. Sherloq includes engagement patterns and content signals alongside traditional firmographic data.
Traditional lead scoring counts actions: downloaded a whitepaper, visited the pricing page, opened an email. ICP scoring evaluates fit: does this person's company and role match your ideal customer? Both matter, but ICP scoring answers a more fundamental question. A lead can be very engaged and still be a terrible fit for your product.
AI can accelerate the process significantly. Sherloq scans your website, analyzes your positioning, and pre-fills your ICP and personas based on what it finds. But the final call is yours. AI proposes, you refine. The best profiles come from combining data patterns with the judgment of people who actually close the deals.
Most teams define their ICP once and forget about it. That's a mistake. Markets shift, your product evolves, your best customers today might look different from your best customers a year ago. Sherloq's scoring adapts as you close and lose deals, but reviewing your company profile quarterly is a good practice.
Three things. First, transparency: you see three separate dimensions (ICP-Fit, Persona-Fit, Confidence), not just a black-box number. Second, it's profile-level, not account-level. You know which person at a company to talk to, not just which company to target. Third, it updates continuously based on your results, not just on static rules you set once.
Ideal customer profile scoring that puts your full energy on the right people. Sherloq finds them.
Curious what it costs? See our pricing
